I designed Sens, an AI-assisted guide for team decisions that feels like a board game. For decision meetings that reach a decision. Try it

RA Radu Atanasiu
Instructor · Researcher · Builder

I help people make better decisions. Together.

I turn decision science into ideas, tools, and learning experiences that managers can actually use.

Explore my thinking
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Radu Atanasiu

Associate Dean @ BISM

Faculty @ Maastricht University

Researcher @ VU Amsterdam

Founder @ Sens

Writer & Podcaster

My latest article

How do we actually decide?

Biz Cum gandim de fapt

Mihai can’t choose a car, a vacation, or a pair of jeans without making a spreadsheet. His decisions take forever, even for low-stakes choices. And every time he has to make a choice, he feels the weight of the world on his shoulders, because every choice has to be perfect.

Alex navigates decisions like a slalom champion weaving through gates. He seems to know the right path in advance and picks it smiling, in an instant. Sometimes, if he looked back, he’d see that he didn’t necessarily choose the best solution. Lucky for him, he doesn’t look back. Read more…

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Question of the month

What is your decision style?

question month

Do you search (sometimes a bit too much) for the perfect solution, or do you choose (fast) the first option that is good enough? Discover your decision profile. Take the test…

Explore all decision tools
biz
psychology today
substack

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Radu Atanasiu teaching at BISM

Strategic decision advisory

I work with executives and boards to structure difficult choices, align stakeholders, and turn strategic debate into clear decisions.

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Executive Courses & Workshops

Interactive learning experiences in decision-making, strategic thinking, problem solving, and human judgment in the age of AI.

Explore executive learning

Speaking

 

Research-grounded, practical, and engaging keynotes that make audiences think. And sometimes even laugh.

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about me

Hi, I’m Radu. Curious by profession, restless by nature.

I study how managers think, decide, unlearn, and change. I then translate those findings into practical experiences which help executives make better decisions. 

After leading projects across several industries, I now serve as Associate Dean at BISM – Bucharest International School of Management, and I hold academic affiliations at Vrije Universiteit Amsterdam and Maastricht University. 

I am the author of three books, published in Germany, the Netherlands, and Romania, and I write regularly for Psychology Today and Revista Biz. My podcast with MindArchitect, Decizii cu Cap, brings decision science to a wider audience. 

I taught 3,000+ managers face-to-face, in 3 countries, and 30,000+ international students online. 

Based on what I teach Executive MBAs, I founded Sens, a suite of digital tools for strategic decision-making (you can find them in the Decision Tools section).

My core belief is that the fastest way to better decisions is asking better questions.

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Radu Atanasiu running the Bucharest Half Marathon

Beyond the desk

Thinking is an endurance sport. When I’m not teaching, writing, researching, or prototyping another tool, you’ll often find me training for a marathon (in which, for fun, I run wearing Mickey ears) or a triathlon, playing tennis, skiing, sailing, or investing in Romanian tech founders with an interesting problem to solve.

Watch Running Thoughts

My Teaching

Relevance

I work with people who want to improve, and we design the learning experience together.

Impact

By design, participants apply what they study as they study, and in the following week, on their real situations.

Fun

This matters to me, so my courses and workshops are always engaging and interactive.

01

Human Intelligence

A comprehensive course on how humans think and decide, on how thinking can be upgraded, and on how human intelligence can remain relevant in the age of AI. Part of the Executive MBA program by BISM & Maastricht University.
@BISM - Individual
02

Thinking & Deciding for Business

Judgment, biases, intuition, and better managerial choices. Part of the Fast Track management Program at BISM.
@BISM - Individual
03

New Business Models and Ecosystems

This course gives leaders a practical toolkit for rethinking how their business creates, delivers, and captures value. Part of the Strategic Growth Management Program at BISM.
@BISM - Individual
04

Critical Thinking in the Age of AI

Keeping human judgment sharp as machines enter the room.
Corporate
05

Cognitive Diversity

Having different thinking styles in your team is both a blessing and a curse. This course diagnoses the team and offers specific tools to reap the benefits and avoid the pitfalls of having diverse perspectives on your team.
Corporate
06

Complex Problem Solving

Solve problems and make decisions with your team like in a board game. Avoid the cognitive traps, reach better decisions, and, crucially, obtain alignment and engagement from all. Learn to conduct decision meetings which actually reach decisions. Faster, easier, with less stress.
Corporate
07

Decision Academy

Understand your decision DNA and better your individual and team decision processes.
Corporate

H.I. Lab

human matters more

A developing project about the judgment, critical thinking, creativity, and intellectual habits people need to work intelligently with intelligent machines.

Read the first note
decizii cu cap

Decizii cu cap (the book)

A practical, structured, and applicable guide to better decisions. Available as an audiobook now, with the print edition launching in October 2026.

Listen to the audiobook

Print edition · October 2026

Let’s make better decisions

Have an interesting question?

Let’s talk.

For advisory work, executive education, speaking, research collaborations, or ambitious ideas.

Message me on LinkedIn
Email me at hello@raduatanasiu.com